Integrated marketing campaign
Virginia Tourism wanted an integrated campaign that would inspire UK travellers to visit in 2023. The result was an exclusive partnership with United Airlines, which invited visitors to come find their Virginia.
A bespoke microsite, hosted by United Airlines, delivered captivating videos and inspirational editorial stories that explore the best and least discovered aspects of Virginia’s unique culture and history.
The Come find your Virginia campaign was supported by a targeted social strategy, advertorial and display advertising in United’s in-flight magazine – Hemispheres – and a branded wrap on some iconic London taxis.