Business Traveler
Rebrand and relaunch
Business Traveler
design & branding editorial video web
Who?
In 2022, the world’s leading magazine for frequent corporate travellers needed a complete rebrand, appealing to todays creative, curious and enlightened professionals.
The brand was relaunched with a fresh logo, updated magazine, engaging website, and its own TV show. Supported by social channels, it inspires millions of people with innovative ideas, luxe destinations and the latest travel news.
Today, the iconic brand can be found in first class lounges, private jet terminals, luxury hotels, and premium cruise ships, connecting with a global audience of affluent corporate flyers.
