Social and video campaign
Virgin, one of the biggest names in travel, wanted to promote its relaunched adult-only cruise line to a young and adventurous audience, showcasing activities in its stunning Balearic Island destinations.
Eight social influencers were enlisted to appear in a series of films, documenting their experiences – from early morning rock jumping to late night clubbing. Shown onboard and online, the films perfectly reflect Virgin’s dynamic brand.
The campaign proved hugely successful, with the videos and influencer content widely shared and supercharging engagement and followers across web and social media channels.