Virgin Voyages Virgin Voyages

Just add vitamin sea

Social and video campaign

social | video

Virgin, one of the biggest names in travel, asked us to produce an influencer-led social and video campaign for its relaunched adult-only cruise line.

Offering a fresh, modern take on cruising, Virgin Voyages wanted to reach a broad audience and highlight the amazing activities available at their destinations in the Balearic Islands.

Taking eight social influencers to Ibiza, Mallorca and Formentera, we recreated the exciting itineraries available to passengers.

Our team filmed a series of dynamic films to be shown both onboard and online. From early-morning rock jumping to clubbing till the early hours, the series perfectly reflects Virgin Voyages’ exciting brand energy.

The campaign proved hugely successful, with the footage available to watch onboard the cruise ships, on the Virgin Voyagers site, via their social channels, and benefiting from a big push thanks to the influencers and their own specific audiences.