Integrated marketing campaign
Campari wanted an awareness campaign that would position Aperol Spritz as the ultimate drink of summer 2023. The solution was an exclusive easyJet partnership, aimed at visitors to some of its key destinations.
Supported by targeted social ads, a bespoke microsite inspired visitors with Aperol Spritz branded destination guides, bar recommendations, and articles.
The campaign was hugely successful, far surpassing its targets for brand uplift, engagement, and reach, and delivering a significant increase in store visits across the destinations.