Singapore Tourism Board Singapore Tourism Board

A Singapore state of mind

branding | photography | social | video

The Singapore Tourism Board approached us in 2020 with a brief: help boost domestic tourism while international travel is on pause. The campaign had to be delivered in three chapters, aligning to the themes of unity, resilience, and strength. 

We created ‘A Singapore state of mind’: a social-first mini-doc series that celebrates Singapore’s unique spirit. The episodes enable viewers to explore the lesser-known parts of Lion City through its most interesting and inspiring residents. 

The campaign won Best Online Video Campaign at the Communicator Awards. 

3.7m

campaign reach

495k

post engagement

4.9m

impressions