Singapore Tourism Singapore Tourism

A Singapore state of mind

Social campaign and video series

Singapore offers visitors a rich cultural experience, but while international travel was on pause, Singapore Tourism needed a new strategy. The result was a video campaign focused on boosting domestic tourism.

 The mini-documentary series, A Singapore state of mind, celebrates Singapore’s unique spirit, exploring lesser-known parts of the Lion City through its most interesting and inspiring residents

The videos, hosted on a bespoke microsite and shared across Singapore Tourism‘s social channels, won Best Online Campaign at the Communicator Awards 2021.


campaign reach


post engagement