Singapore Tourism Singapore Tourism

A Singapore state of mind

Social campaign and video series

branding | photography | social | video

Singapore offers visitors a rich cultural experience, but while international travel was on pause, Singapore Tourism needed a new strategy. The result was a video campaign focused on boosting domestic tourism.

 The mini-documentary series, A Singapore state of mind, celebrates Singapore’s unique spirit, exploring lesser-known parts of the Lion City through its most interesting and inspiring residents

The videos, hosted on a bespoke microsite and shared across Singapore Tourism‘s social channels, won Best Online Campaign at the Communicator Awards 2021.

3.7m

campaign reach

495k

post engagement

4.9m

impressions