Singapore Tourism Board Singapore Tourism Board

A Singapore State of Mind

branding | photography | social | video

The Singapore Tourism Board approached us in 2020 with a brief: help to boost domestic tourism whilst international travel was on pause. The campaign had be delivered in three chapters, aligning to the themes of ‘unity’, ‘resilience’ and ‘strength’.

We created A Singapore State of Mind – a social-first mini-doc series that celebrated Singapore’s unique spirit through some of its most interesting and inspiring residents to explore the lesser known part of the Lion City. The campaign won Best Online Video Campaign at the Communicator Awards.

3.7m

campaign reach

495k

post engagement

4.9m

impressions