Sounds of a city
Social and video campaign
Norwegian Airlines
social video
Norwegian, Europe’s leading low-cost airline, wanted a campaign to promote two key destinations – London and New York. The solution was Sounds of a City, a series of videos that explored the unique soundscape of each iconic location.
Produced in collaboration with Facebook’s creative strategy team, the mobile-first campaign used a custom camera rig to shoot in a 9:16 portrait format, making it an industry first at the time.
The final campaign featured a diverse cast of characters, from the drag queen Flower Tortilla, to Jake Dell, owner of NYC’s oldest deli. It was shared with millions of people across Norwegian’s social channels.
95%
increase in brand awareness in the UK
79%
increase in brand awareness in Spain
58k
additional people in Spain and UK indicated they would fly Norwegian to New York in the future
