Social and video campaign
Norwegian, Europe’s leading low-cost airline, wanted a campaign to promote two key destinations – London and New York. The solution was Sounds of a City, a series of videos that explored the unique soundscape of each iconic location.
Produced in collaboration with Facebook’s creative strategy team, the mobile-first campaign used a custom camera rig to shoot in a 9:16 portrait format, making it an industry first at the time.
The final campaign featured a diverse cast of characters, from the drag queen Flower Tortilla, to Jake Dell, owner of NYC’s oldest deli. It was shared with millions of people across Norwegian’s social channels.
increase in brand awareness in the UK
increase in brand awareness in Spain
additional people in Spain and UK indicated they would fly Norwegian to New York in the future