Norwegian Airlines Norwegian Airlines

Sounds of a city

Social and video campaign

social | video

Norwegian, Europe’s leading low-cost airline, wanted a campaign to promote two key destinations – London and New York. The solution was Sounds of a City, a series of videos that explored the unique soundscape of each iconic location. 

Produced in collaboration with Facebook’s creative strategy team, the mobile-first campaign used a custom camera rig to shoot in a 9:16 portrait format, making it an industry first at the time.

The final campaign featured a diverse cast of characters, from the drag queen Flower Tortilla, to Jake Dell, owner of NYC’s oldest deli. It was shared with millions of people across Norwegian’s social channels.

95%

increase in brand awareness in the UK

79%

increase in brand awareness in Spain

58k

additional people in Spain and UK indicated they would fly Norwegian to New York in the future