Ink Studio x Sanyika ‘Firestarter’ Street Ink Studio x Sanyika ‘Firestarter’ Street

A Whole New World

storytelling | video

Ink inspires the travel choices of more than 1.5 billion people every year so, as the world faced a global lockdown, we had to ask ourselves a few questions. How will we feel when we’re able to travel again? What’s the first thing we’ll do? What will the world even look like? 

In April 2020, we began work on a creative collaboration with Sanyika ‘The Firestarter’ Street, that set out to provide answers to these questions, as well as to deliver a message of positivity to both travellers and our industry partners. 

The resulting video, ‘A whole new world’, went on to win Best Motivational Video at the Communicator Awards 2021.