Ink Ink

A Whole New World

Campaign video

Ink inspires the travel choices of more than 1.5 billion people every year. So, as the world faced lockdown, we asked ourselves a few questions. What’s the first thing we’ll do when the world opens back up? And what will the world look like?

In April 2020, we collaborated with Sanyika “The Firestarter” Street, an award-winning storyteller. Together, we tried to answer these questions and deliver a positive message to travellers and industry partners.

The moving and poetic video, A Whole New World, won Best Motivational Video at the Communicator Awards 2021