Traveller goes digital

easyJet needed a digital solution that connected with their customer-base when they weren’t ready to book a flight or holiday. Leaning on our insider knowledge and experience producing the award-winning easyJet Traveller magazine, we built  traveller.easyjet.com, a website that went beyond the standard travel listicles.

We delivered a complete content strategy, creating a site full engaging and dynamic content, which has become an integral part of the easyJet user journey, as well as supporting the airline with regular newsletters targeting key demographics and locations important to the airline.

Thanks to carefully-coordinated social targeting and savvy SEO strategy, traffic grew to 120k per month, as well as the site winning relaunch of the year at the 2020 Drum Awards.