Traveller goes digital

easyJet needed a digital solution that connected with customers prior to booking a flight or holiday. Having produced the award-winning easyJet Traveller magazine for over 15 years, the brand trusted our skills and expertise to build traveller.easyjet.com.  

We delivered a complete content strategy, creating a site full of engaging and dynamic content that goes beyond standard travel listicles. It has become an integral part of the easyJet user journey, serving as inspiration for potential customers. We also support the airline with regular newsletters targeting key demographics and destinations.  

Thanks to carefully coordinated social targeting and a savvy SEO strategy, the website’s traffic has grown to 120k per month. It also won relaunch of the year at the 2020 Drum Awards.