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easyJet

To mark the 50th anniversary of the iconic film ‘The Italian Job’, we were challenged with creating a digital-first, 360-degree campaign designed to inspire easyJet passengers to travel to the film’s historic location, Turin.

The campaign ran across six platforms, including eayJet.com, four social media channels and within easyJet Traveller magazine, as well as a city guide hero destination video campaign that showcased Turin’s modern-day culture and recreated scenes from the classic movie in a modern-style Mini Cooper.

8 Million

people is the total audience reached by the campaign.

940,000

organic posts on Instagram, Twitter, Linkedin and Youtube.

80%

Increase in traffic to easyJet’s Turin destination guide webpage.