Europe’s leading short-haul airline, easyJet, wanted to promote one of its key European destinations, Turin. The result was a video, editorial and social campaign, which marked the 50th anniversary of The Italian Job by revisiting its iconic locations.
A short film explored Turin’s modern-day culture with scenes recreated from the classic movie, as well as an online destination guide, social campaign, and in-flight magazine editorial.
The campaign was a huge success, receiving viral engagement on easyJet’s social channels and resulting in an 80% increase in traffic to easyJet’s Turin page.
people is the total audience reached by the campaign.
organic posts on Instagram, Twitter, Linkedin and Youtube.
Increase in traffic to Turin’s destination guide webpage.