easyJet easyJet

An Italian Job

Awareness campaign

editorial | social | video | web

Europe’s leading short-haul airline, easyJet, wanted to promote one of its key European destinations, Turin. The result was a video, editorial and social campaign, which marked the 50th anniversary of The Italian Job by revisiting its iconic locations. 

A short film explored Turin’s modern-day culture with scenes recreated from the classic movie, as well as an online destination guide, social campaign, and in-flight magazine editorial. 

The campaign was a huge success, receiving viral engagement on easyJet’s social channels and resulting in an 80% increase in traffic to easyJet’s Turin page.

8 Million

people is the total audience reached by the campaign.

940,000

organic posts on Instagram, Twitter, Linkedin and Youtube.

80%

Increase in traffic to Turin’s destination guide webpage.