branding | social | video
In 2021, one of the world’s biggest travel marketplaces came to us because they wanted to boost travel booking across several APAC countries. Collaborating with our Singapore office, we leveraged our knowledge of the region to produce a digital- and social-first campaign, Booking Explorers, which sparked conversations about the future of travel and got people thinking about their next holiday.
The campaign, which is fronted by a group of TV stars, musicians, athletes, actors, and influencers, celebrates travel as an innate human need – a fundamental experience that has the power to inform, empower, and change minds. Our global team produced every part of the successful campaign remotely, from its conception to scripting to filming.
The campaign won the Travel and Lifestyle award at the PRCA APAC Awards 2022.
Throughout the entire process, the team at Ink were a steady hand, ensuring everything was coordinated in time for the local markets and ultimately, delivering a really impactful campaign filled with captivating content that really brought to life the essence of the story we were trying to tell.
Cassie-Anne Low, Allison+Partners