Booking.com, one of the world’s largest travel marketplaces, wanted a campaign to increase its bookings in Asia. The result was Booking Explorers, an influencer-led inspiration campaign that sparks conversations about the future of travel.
Featuring a series of short films – fronted by TV stars, musicians, athletes, actors, and social influencers – these human stories celebrate the unique power of travel to inspire, inform, and connect.
The films were hosted on a bespoke Booking Explorers microsite, and were supported by a strategic social media push.
In 2022 the campaign won the PRCA APAC Travel and Lifestyle award.
The team was easy to work with, creative, quick and agile, everything you need for a multi-country campaign. We have worked with them for two years and won’t be looking any further for our next campaign.
– Nicole Verghese, Booking.com